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The Global Manager: Contemporary Issues and Corporate Responses
- English
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About this book
It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.
About the Author
OTTO LERBINGER is Professor Emeritus at Boston University, USA
| Author | Otto Lerbinger |
| ISBN-13 | 9781350305175 |
| Publisher | Bloomsbury Publishing |
| Publication Date | 10/01/2013 |
| Page Count | 379 pages |
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