The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

Accessibly written and research-informed, the 9th edition of this important text offers readers a comprehensive view of persuasion, attitudes, and influence.This edition explains the theories and foundations of persuasive communication through examples of persuasion in action, both historical and contemporary. Updates include a refreshed look at social media and misinformation; examinations of such phenomena as the medical freedom movement, conspiracy theories, and young women's attitudes and behavior regarding social media beauty posts; and highlights of key persuasion scholars and their pivotal research contributions. The latest scholarship in persuasion and related areas is featured throughout.The 9th edition is ideal for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs.Online resources also accompany the text: links to relevant news articles and videos, lecture slides, a test bank, and an instructor manual with sample syllabi, key terms, chapter outlines, and sample discussion questions. Please visit: www.routledge.com/9781041125617.

About the Author

Richard M. Perloff is Distinguished Professor of Communication, Psychology, and Political Science at Cleveland State University. His The Dynamics of Persuasion , first published in 1993, has emerged as a major scholarly textbook in the field. Perloff is nationally known for his scholarship, including sole-authored or coauthored Milestone review articles in Mass Communication and Society on three core mass communication concepts: agenda-setting, the third-person effect, and cultivation. Perloff has published numerous essays drawing on scholarship in major American newspapers. A dedicated teacher, he has received teaching awards at Cleveland State University.