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Strategic Management in the 21st Century: [3 volumes]
- English
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About this book
Covering both practical and theoretical aspects of strategic management, this three-volume work brings the complex topic down to earth and enables readers to gain competitive business advantages in their marketplace.This clear, insightful, and interesting work covers all aspects of strategic management, including chapters that discuss SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, the Resource-Based View, transaction cost economics, and real options theory. Unlike other books, this three-volume work examines strategic management from different perspectives, effectively interweaving seemingly disparate subdisciplines, such as entrepreneurship and international business, with specialized foci, such as creativity, innovation, and trust. Incorporating information from contributors as varied as a proprietor of a worldwide motorcycle business to one of the most published scholars in the field of international strategic management, the practical and theoretical perspectives presented in Strategic Management in the 21st Century will benefit business strategists, professors of strategic management, and graduate students in the field.
About the Author
Timothy J. Wilkinson is professor and Charles L. Boppell Dean of the School of Global Commerce & Management at Whitworth University. Vijay R. Kannan is professor of operations management and executive director of international programs in the Jon M. Huntsman School of Business, Utah State University.
| Author | Timothy J. Wilkinson (Editor), Vijay R. Kannan (Editor) |
| ISBN-13 | 9798216149941 |
| Publisher | Bloomsbury Publishing |
| Publication Date | 05/22/2013 |
| Page Count | 936 pages |
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