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Steve Jobs and the Apple Experience (Book BUNDLE)
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About this book
RETHINK your products. REVITALIZE your brand. REINVENT your business. 3 books in 1! THE PRESENTATION SECRETS OF STEVE JOBS The Wall Street Journal bestselling guide to unforgettable presentations “The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience THE INNOVATION SECRETS OF STEVE JOBS "Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve." —Marc Benioff, chairman and CEO of salesforce.com and author of the national bestseller Behind the Cloud THE APPLE EXPERIENCE Apple’s 5 Core Principles—now in the palm of your hand! "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." —Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of Apple
About the Author
Carmine Gallo writes a bi-weekly columnfor Businessweek.com and has been a featured contributorto several other major websites including MSNBC,Military.com, Always On, AOL and Yahoo Finance. Gallo personally coaches leading executives for keynote speeches,media interviews, product launches, and book tours.
| Author | Carmine Gallo |
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