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Product Strategy for High Technology Companies
- English
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About this book
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
| Author | Michael E. McGrath |
| ISBN-13 | 9780071610346 |
| Publisher | McGraw Hill LLC |
| Publication Date | 11/02/2000 |
| Page Count | 400 pages |
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