Managing Dgtl Enterprise: Ten Essential Topics

This book describes the setup of dgtl enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of dgtl enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: • Foundation of Dgtl Enterprise • Technology Foundation and Talent Management for Dgtl Enterprise• Dgtl Enterprise Strategy Planning and Implementation • B2C Dgtl Enterprise: E-tailing• B2C Dgtl Enterprise: E-Services• B2B Dgtl Enterprise and Supply Chain• Dgtl Platforms• Dgtl Marketing and Advertising• Dgtl Payment Systems• Mobile EnterpriseOverall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in dgtl technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on dgtl enterprise.