{"product_id":"managing-and-marketing-radical-innovations-marketing-new-technology-9781134081301","title":"Managing and Marketing Radical Innovations: Marketing New Technology","description":"\u003cp\u003eThis book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies\u003c\/p\u003e\u003ch3\u003eAbout the Author\u003c\/h3\u003e\u003cp\u003eBirgitta Sandberg  is Assistant Professor in International Business and coordinator of the Global Innovation Management Masters Degree Programme at the Turku School of Economics, Finland.\u003c\/p\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAuthor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBirgitta Sandberg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9781134081301\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eTaylor \u0026amp; Francis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePublication Date\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e02\/07\/2008\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSeries\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eRoutledge Studies in Innovation, Organizations and Technology\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePage Count\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e288 pages\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"book","offer_id":50588660007074,"sku":"9781134081301","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/7059\/1650\/files\/9781134081301_p0.jpg?v=1791546516","url":"https:\/\/styleando.com\/products\/managing-and-marketing-radical-innovations-marketing-new-technology-9781134081301","provider":"styleando","version":"1.0","type":"link"}