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Fostering Consumer Well-Being: Theory, Evidence, and Policy
- English
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About this book
This book brings together, in one source, a psychologically framed view of consumer well-being. Featuring chapters authored by expert scholars in the field, and encompassing both research and theory, it provides a comprehensive framework for understanding this important area. Each chapter contains a review of theories and evidence, as well as future research directions and policy recommendations. The intended audience for the book includes professionals in a range of areas, including academia, economics, business, media, and government.
About the Author
Fatih Sonmez is an Assistant Professor of Marketing. He holds a BSc in Economics and MSc and PhD degrees in Marketing. His work has mainly focused on consumer behavior and well-being. He is currently a visiting postdoctoral researcher at the Positive Psychology Center at the University of Pennsylvania. His goal is to develop a positive psychological perspective on consumer well-being.
| Author | Fatih Sonmez (Editor) |
| ISBN-13 | 9783031591440 |
| Publisher | Springer-Verlag New York, LLC |
| Publication Date | 06/21/2024 |
| Series | International Series on Consumer Science |
| Page Count | 363 pages |
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