Buy 2 get 1 free. Everything is calculated at checkout.
Dgtl Marketing Foundations and Strategy
Digital download. Taxes calculated at checkout.
Buy 2, get 1 free, applied automatically at checkout.
- Instant delivery by email
- Read on any device
- Secure checkout
Zahay/Labrecque/Reavey/Roberts' Dgtl MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of dgtl marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of dgtl marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of dgtl marketing issue. Dgtl MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION includes relevant updates on the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text.
- Title
- Dgtl Marketing Foundations and Strategy
- Format
- Language
- English
- Delivery
- Download link by email
How you receive it
Right after payment, a download link is emailed to the address you entered at checkout.
Didn't get the email?
Check your spam or promotions folder. If it's not there, contact us with your order number.
30-day money-back guarantee
If the file doesn't work, we'll replace it or refund you.
Can't find a book? Send us the cover in live chat and we'll look for it. We usually reply within 10 minutes.