Buy 2 get 1 free. Everything is calculated at checkout.
Data Analytics for Business: Lessons for Sales, Marketing, and Strategy
- English
Digital download. Taxes calculated at checkout.
Buy 2, get 1 free, applied automatically at checkout.
- Instant deliveryLink emailed right after payment
- Check your emailThe link goes to the address you enter
- Any devicePhone, tablet, laptop or e-reader
- Secure checkoutEncrypted payment
About this book
Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications. The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures.Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.
About the Author
Ira J. Haimowitz , Ph.D. is a product management consultant currently specializing in developing and delivering strategy and analytics solutions for the life sciences sector, with over 20 years' experience across industries.
| Author | Ira J. Haimowitz |
| ISBN-13 | 9781000786187 |
| Publisher | Taylor & Francis |
| Publication Date | 12/20/2022 |
| Page Count | 178 pages |
Delivery and refunds
How you receive your ebook.
How do I receive my book?
Right after payment, a download link is emailed to the address you entered at checkout. Nothing is shipped.
I didn't get the email
Check your spam or promotions folder first. If it isn't there, contact us with your order number and we'll resend it.
What if the file doesn't work?
If the file doesn't open or is incomplete, we'll replace it or refund you.
Can't find the book you need?
Send us the cover in live chat and we'll look for it. We usually reply within 10 minutes.