Creativity and Strategy: An Integrative Analysis

This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It examines the decision and not the individual as a unit of analysis, which leads to a deeper understanding of creative outcomes. It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity. Finally, the book develops a creative strategic framework and draws conclusions for the practice of management and for future research.

About the Author

Chetan Walia was recognised as ‘Top-100 Leaders in Education’ at the Global Forum for Education and Learning in 2019. He is the BeOne Associate Professor for Innovation and Leadership at the University of Bradford. As a management practitioner he has consulted and advised senior managements of leading international companies and global family-owned businesses in the areas of strategy and leadership development. He has also been a coach and mentor to top management leaders in these firms. He has published books on breakthroughs, organisation success, and on family owned businesses. He is an accomplished keynote speaker at global conferences and an experienced executive workshop facilitator.