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Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective
- English
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About this book
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
About the Author
Bertrand Moingeon, Guillaume Soenen
| Author | Bertrand Moingeon (Editor), Guillaume Soenen (Editor) |
| ISBN-13 | 9781134460144 |
| Publisher | Taylor & Francis |
| Publication Date | 07/18/2002 |
| Page Count | 224 pages |
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